Increasing Product Appeal with Product Photography

  • Product photography is essential for the success of e-commerce businesses, as it can help showcase products and boost sales. 
  • Knowing the basics of product photography and photo editing is key to creating great-looking images. 
  • Investing in quality gear and professional editing software is essential for taking perfect product photos. 
  • Choosing an eye-catching background and avoiding overpowering the main subject will help create stunning visuals. 
  • Product photography can be a powerful tool to increase sales when selling products online.

In 2020, the first year of the pandemic, e-commerce sales saw a remarkable rise of 43 percent, or $244.2 billion, according to ARTS’s most recent release – escalating from an already substantial figure in 2019 ($571.2 billion) to an impressive one by 2020 at $815.4 billion! Aside from the situation, product images are attributed to the increase in e-commerce sales. This highlights the importance of product photography for the success of a business.

You’ve heard it said before, “A picture is worth a thousand words.” When it comes to selling products online, product photography is the most crucial tool to make sure your product looks appealing to potential customers. With good product photography, you can showcase your product in a way that will help boost sales. Here’s what you need to know about making your products look great with product photography.

Taking a picture of a small bag using studio lighting and table.

Product Photography Basics

The first step in creating great-looking images of your products is learning the basics of product photography. This includes understanding lighting and angles, as well as how to properly set up a photo shoot so that you get the best results. Learning how to edit photos after they have been taken to look their best is also essential. Plenty of resources are available online for learning the basics of product photography, including tutorials and free ebooks.

Photo Editing

Aside from photography resources, it would help if you also read about photo editing. Photo editing can make minor corrections and adjustments to photos, such as adjusting exposure, sharpening details, or adding a filter. Using basic photo editing software like Adobe Photoshop or Lightroom is essential for professional-looking product images.

Editing is especially essential for jewelry. Since a camera may not capture a piece’s exact color and sparkle, you may need to adjust brightness and contrast or apply special effects. So, aside from knowing how to use a camera, it’s also a good idea for you to know how to edit jewelry photos. Editing these products can increase their appeal in the market.

Invest in Quality Gear

To ensure your product photos look their best, investing in quality gear for your photo shoots is crucial. The camera you use should be able to capture sharp images with good color accuracy and resolution. Also, invest in quality lenses and lighting equipment to take advantage of different lighting conditions during your photo shoots.

Photo editing software on a computer positioned on a table filled with papers, a coffee cup, and notebook.

Photo Editing Software

Additionally, consider investing in professional editing software to easily adjust each photo’s brightness and contrast levels for maximum appeal. Photo editing software can also help you crop and resize your images, add textured overlays, or apply special effects.

Photography Practices

In addition to the physical gear, it is essential to research the best photography practices to create images that accurately represent your product and attract potential customers. You should also consider hiring professional photographers if you don’t have the time or know-how to take photos yourself. Doing so will help you ensure that your product photos look their best.

Choose an Eye-Catching Background

When taking photos of products, choosing an eye-catching background can help make them pop out from the page or screen they are viewing. Consider using bold colors or patterns as backgrounds for your photos or even incorporating props like plants or furniture into the shot if appropriate.

Avoid Overpowering the Subject

Just make sure not to overpower the main subject—your product—with too much going on in the background. And if you don’t have access to many props or other items, plain backgrounds can be just as effective. White, black, or even textured surfaces can add interest without taking away from your product. You want the focus to remain on the item itself!

Right Background

Remember that when it comes to product photography, background choice is critical. It can make or break the overall shot, so take the time to choose wisely and experiment with different options for a truly stand-out image.

As a business owner or entrepreneur, having great-looking images of your products is essential if you want them to stand out from the competition online and attract customers who will purchase them. With some basic knowledge about product photography and investing in quality gear and backgrounds, you can create stunning visuals that will help increase sales significantly! If done correctly, effective product photography can be one of the most powerful tools at your disposal when selling products online!

Scroll to Top