Digital Marketing 101: A Basic Guide to Paid Advertisements

Blogging is no longer seen as just a way to pass the time. In fact, it’s become one of the foundations of digital marketing in the Internet age. This is because blogging is among the best ways to attract an audience to a business website and generate online traffic that can be converted into sales.

That’s why it makes sense for people to consider making a full-time career out of blogging because it can allow them to pursue their passion for writing whilst earning a living. It could even be deemed a dream come true for individuals who don’t want to get stuck nine-to-five jobs their whole lives.

But if you think that being a full-time blogger is easy enough because all you would have to do is produce relevant and engaging content for your audience, you’ll be in for a surprise. Despite what you may have been led to believe, maintaining a blog that receives traction and earns is no piece of cake.

Of course, you would have to be an excellent storyteller and a compelling writer to attract your audience’s attention, but your words won’t be enough to earn money unless you’re doing affiliate marketing. This is because most full-time bloggers rely on one common method: through paid ads.

If you’re not familiar with paid advertisements and how they can be used for your blog, you’ve come to the right place. Surely, you’ve already heard of pay-per-click (PPC) advertising in which advertisers pay you every time someone clicks on their ads, so here are the three types of PPC you should know about:

Video Advertising

Although video advertising is more popular on video streaming platforms, you can benefit from it by creating video content for your blog. For instance, you can include a short video ad before users can proceed with your online tutorial or vlog post about your recent travels. But you can also use platforms like YouTube, Facebook, or Twitter to grow your reach.

Since impression-based video ads have only grown in popularity in recent times, it may be much harder to find advertisers that you can work with. Fortunately, there are avenues such as the video ad marketplace where you can get in touch with advertisers for your website so that you can generate more profits.

man using his laptop

Display Advertising

You may notice how you can see ads displayed on the sides or on top of the web page every time you visit a website. This is the main concept of display advertising. Because most websites will have enough space to accommodate banner ads, you can use this opportunity to include paid ads in your blog posts.

Through this type of paid advertising, you can earn money every time a user visits your website and clicks on the banners displayed on your blog. The biggest advantage of display ads is that because they’re always shown on the web page, there’s a higher chance that they will attract your audience’s attention.

Native Advertising

Unlike banner ads that are often too obvious and distracting, native advertisements can offer a more organic approach. This is because native ads are designed to blend seamlessly with the platforms where they are being presented to tailor-fit the content through personalization and improve the overall user experience.

Native ads can also help you earn money every time a user clicks on them, but because they are subtler and more natural than banner ads, they may not attract as much attention. However, the effectiveness of your ads will still greatly depend on your implementation and audiences’ behavior.

How Can You Start Earning on Your Blog?

Before you worry about what kind of PPC advertisements will work best for your audience, you have to make sure that you’re generating enough traffic first. This is because advertisers might not choose to work with you if your blog is very young and have yet to receive traction in the digital world.

Once you start seeing consistent organic traffic from your SEO strategies and content marketing techniques, only then should you consider monetizing your blog. This way, you’ll have a higher chance of attracting the right audience and generating a profit from your paid advertising efforts.

As mentioned earlier, it is  not easy to earn a living through blogging alone, but it can be a worthwhile endeavor. So if you believe that you can manage a blog full-time, work on growing your audience through consistent posting, and maximize your paid ads, then this career will be perfect for you.

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