- Content creation is a rapidly growing industry, generating over $10 billion in revenue in 2019, and is expected to reach close to $20 billion by 2027.
- Popular content creation tools such as Adobe Creative Cloud, Pixlr, Canva Pro, YouTube, and Twitch are helping content creators reach larger audiences.
- To stand out from the competition and create a strong brand identity, content creators should solidify elements such as visuals, messaging, tone, and an understanding of their target audience.
- Creating great content requires more than just phone, person, and content basics.
Content creation is becoming increasingly popular, and many entrepreneurs recognize its potential. On average, content creation businesses generated over $10 billion in revenue. This figure is expected to increase by around 8 percent annually through 2024, with the global content creation industry’s total market value reaching almost $20 billion by 2027.
Content creators are increasingly turning to dedicated software programs to create content more quickly and efficiently. As of 2020, the majority of content creators use Adobe Creative Cloud for their design tasks, according to a survey conducted by Statista Digital Market Outlook. Other popular tools include Pixlr and Canva Pro.
Moreover, platforms like YouTube and Twitch have made it easier for content creators to reach a wider audience than ever before. Between 2018 and 2019, the number of views on YouTube increased from 15 billion to 25 billion per month. Twitch’s viewership has grown from 17 million unique monthly viewers to 33 million since 2017.
You might want to take advantage of these opportunities and start creating content. However, the process will not be as simple as making videos. There will be a few things to help you prepare. Here are a few of them.
Solidifying Brand Identity
Brand identity is essential for content creators, as it can help them stand out from the competition and connect with their target audience. Brand identity combines elements that give a sense of what the content creator stands for, including the following:
Visuals
Visuals are one of the most critical components of brand identity. Content creators should create a distinct logo and use consistent color schemes, fonts, shapes, and images to create an easily recognizable brand. Additionally, they should consider aesthetics when creating videos or other visual products. This allows them to connect emotionally with viewers and helps define their unique style.
Messaging
Messaging also plays a vital role in creating a solid brand identity. Content creators should engage and inspire in their videos without being too salesy or pushy. They should also pay close attention to their language choices; for instance, opting for informal language in some contexts or using certain “buzzwords” in particular topics can help create a more personable appeal to their content.
Tone
The tone is another essential element of brand identity that will set content creators apart from competitors. It can evoke certain emotions in viewers or establish a particular mood in the video; it should reflect the values of the content creator while resonating with viewers on an emotional level.
Audience
The audience will always be part of people’s brand identity, so content creators should think carefully about who they want to reach with their content. Knowing the target audience’s interests, preferences, and needs will help them create content that resonates with the viewers.
Content Creation Tools
It can be easy to say that content creation relies solely on three things: phone, person, and content. However, many other tools are available that can help content creators create better content.
Video Editing Software
Content creation is impossible without good video editing software, so it’s essential to find one that offers the features content creators need, like templates and audio-editing capabilities. Popular options include Adobe Premiere Pro, iMovie, and Movavi Video Editor.
Graphic Design Software
Using graphic design software will help make videos more visually appealing. Content creators should look for programs with an extensive library of fonts, shapes, colors, sizes, and textures. Popular options include Photoshop and GIMP.
Recording Equipment
Good audio recording equipment is also essential for creating high-quality content; some famous pieces of hardware include microphones and digital audio workstations. Camera equipment might also be crucial, even if you are shooting the content from your phone. Sturdy smartphone filming rigs can help stabilize the video and reduce shaky footage, making your content look and feel more professional.
Marketability
Content creators should also consider the marketability of their content. They should make it easier for customers to find and engage with their content, such as using appropriate hashtags or creating a search-engine-optimized website. Additionally, they may want to look into social media advertising campaigns or influencer marketing efforts.
Of course, content creators must also be pleasant when interacting with viewers and other content creators. Building relationships with fans and peers can help build a strong community of supporters who will share the content creator’s work.
Final Thoughts
Content creation might be intimidating, but it doesn’t need to be. With the proper preparation, tools, and strategies, creating content can become a fun and rewarding experience that delivers results. Entrepreneurs can create engaging content that resonates with their target audience with effort and dedication.
